After seeing games like Candy Crush and Clash of Clans rake in millions for what seems like a relatively straight forward idea, it can be easy to jump to the conclusion that you could do better and rake in just as much as they do. Whilst the concept behind these types of games is rather simple, bringing your own similar experience to life may be a little more complicated than you may have first thought. This article will help to point out the qualities you or a team of developers will need to turn your ideas into reality.
Developing for mobile devices is getting easier and easier; more free resources are becoming available online, and there are now plenty of groups and communities out there that offer help to one another. Apple and Google are also trying to make the languages needed to develop apps much easier to understand, but despite this, a considerable amount of work must be put in to actually understand how to program an app.
It can take months to years of practise to get to grips with the kind of knowledge required to create an app like Candy Crush or Clash of Clans, so if you really want to try your luck in the app store, it’s important to understand how much learning, practise and development time must go in before you are anywhere near a complete product.
There’s nothing too special about the graphics in many of the top ranking games in the app store, but if you’re new to graphic design, creating simple graphics like those found in Candy Crush can be hard to wrap your head round. Learning decent graphic design can be a fun hobby, but if you plan to learn programming, you may find it’s easier to find a teammate to work alongside with.
Coming up with a game that people are going to actually want to play may not sound hard at first, but unless you have outside input, you may make many mistakes when it comes to planning your actual gameplay experience. For this reason, it’s nice to have others to brainstorm with so that you know exactly how your game will play out, and how it will keep players interested, well before you even start development.
If you’re new to programming and graphic design, then game design is something you can work on whilst learning the two previously mentioned skills.
After you’ve created a super smooth project, your work is unfortunately not quite done. App users won’t stumble across your app unless you attempt to get it out there, and to do that, you’ll need to have a good marketing knowledge. Firstly, you’ll need to understand the mechanics of app store optimization, and after that, you should research the different ways to get your app out into the world.
Marketing doesn’t have to be about spending big on a fancy advertising campaign. With a little free time and enough knowledge, you can create a decent marketing strategy without putting any considerable budget into it.
Candy Crush and Clash of Clans may look like simple games at first, but if you take a further look, months of learning, development and perseverance will have to go into the process if you plan to ever create a similar experience. It’s certainly not impossible to do though, you just have to realize the road ahead before over-estimating your expectations.
● Programming & writing code can take a long time to master
● Graphics design also takes time to get to grips with
● Thinking of a solid game design is easier with a group
● Marketing can be done without a considerable budget with research
● Working with a team will make things a lot easier